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Spam is a reality of the Internet, but not all users suffer from it at the same extent. Business owners have difficulties with identifying real messages from interested prospects from unsolicited mails. For business and personal assistance alike, software companies have created special anti-spam programs meant to block the access of unsolicited mail to inbox in more than 90% of cases. Released by Microsoft in May 2004, the Spam blocker utility is a smart tool designed for mailbox protection. Both individual and business users can benefit from the functions of the program regardless of the extent of the mail exposure.

Email spam blocker is based on Microsoft SmartScreen technology that helps with the identification of a message that has a spam potential. The access of the unsolicited mail messages can thus be stopped at the mailbox or at the gateway depending on the settings. Initially there were tools that pre-dated the release of Spam appliance. Nevertheless, the older technologies are no longer supported by updates, as it happens with the modern variants of the email protections. The current version of the Email spam blocker is capable of stopping spam in the tracks, allowing for good business development.

The Spam appliance combines several technologies in order to separate spam from legitimate messages; thus, besides the use of the Bayes filtering, the tool scans the messages for spam keywords and analyzes the spam headers. After the identification of the spam messages, it is up to the computer user to decide whether to keep or delete the messages. There are versions of the Exchange spam blocker that even notify a sender if his/her legitimate message has been taken for spam or not. Plus, the benefits of preventing spam on the server before reaching the computer are manifold: there is no malware unauthorized installation or virus attacks.

All in all, most of the tasks required for small business operations and personal usage should be covered by using the Spam appliance. An issue with the 2003 version of the blocker consisted in the impossibility to export or import blocked messages or send domains. Another problem is the fact that the user does not know how much spam is blocked or how well the filters are functioning. It is important to check the settings and learn about the best operational mode so that you can maximize the usage of your anti-spam tool.

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.