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From One Gutsy Online Home Business Owner to Another
In hard times like these, discovering how to increase profits is often the most rewarding experience for smart manager.
What are the options? Low and behold, it is no surprise that one of the best ways that is manifested for the entrepreneur to change for the better is to find ways to market a book and make it a bestseller.
Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you recognition and help your business attract higher numbers of clients If such things are your only reasons, then the sooner you publish and market a book, the better. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money
Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says top business coach DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. He says that you will be rewarded with an outstandingbook, more money, and a passive income far in excessive of what the book alone would have earned.
DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Getting busy and starting to write and market a book that has a business built as an integral part of it, is super important.
There are a number of components that can help market your book successfully, no matter what its subject. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.
However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.
Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.
Feature 1 – Begin with a powerful theme and grow it. Give your book a zesty title that grabs attention. Outline your book and be specific with what you want in it so you attract the right people. Don’t just grab a bunch of your best ideas and slap a cover on it. You may get a book written quickly, but it probably won’t sell very well. You want something that you (and others) will be proud to promote.
Feature 2 – Become known as the top expert by collecting stories from others. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. Important resources, specific examples, strategies, tips, and insider secrets are things you should add to every story, whether it be yours or others.
Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. They may even purchase books directly for their special clients and colleagues.
Feature 4 – Be proactive in asking for interviews and endorsements, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and testimonials will add authority to your book.
Feature 5 – List all of the people and organizations who helped in creating the book. You can also try to find a company to cover the costs in return for notable attention in your book. Finding a partner to sponsor you in your book promotion is often very beneficial.
Feature 6 – Your book will be much easier to read and reference if you include an index. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often forgotten in the book writing process.
Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.
Extra Feature – Have a bibliography in your book. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.
ACTION STEP:
The more features above you can add to your book, the easier it will be to market and promote. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.
If you need help to find out more about how to market a book that makes money and becomes a bestseller, then you must use the secret formula that others use to hit that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.
